Pablo Fonseca
Lead engineer
A lead engineer at Upscope. He knew how to build products, then ran headfirst into how hard it was to market one he knew was good.
Why we built it
Ten years marketing software. Still no straight answer.
So Pablo and Pardeep built the marketing command center they had needed all along.
Marketing should not feel like guessing with better charts.
We come from Upscope, a SaaS company with teams in London and Miami. Pablo shipped the software. Pardeep spent ten years trying to market it, alongside several other jobs.
We ran ads, wrote content, watched dashboards, and traced journeys by hand. We could count almost everything. We still struggled to answer the questions that controlled the budget.
Did the ad bring anyone serious? Which post found buyers? Are we scaling the wrong channel?
The problem was not a shortage of data. It was the work of turning that data into a judgment.
TribeMap is the first part of the answer. Its AI studies every visit, decides who showed real buying intent, and shows what brought them.
That is why it is a map.
You still get the graphs, totals, and breakdowns. But every morning, marketers need to see one truth in one go: what is working?
The territories show where people came from. Green visitors show where serious intent appeared. The terminal keeps the detail one click away.
Two people who had the problem.
Pardeep Kullar
Marketing and growth
Spent ten years marketing Upscope's products and lived every wall TribeMap is built to remove: vague attribution, wasted ads, and dashboards that never reached a decision.
Today it gives you the answer. Next it helps you act on it.
First, make marketing understandable. That became the map: every visit read by the AI, every channel judged by the serious buyers it brings, and a clear recommendation every morning.
Then, make it operable. That is the command center: the map becomes the place where the next campaign gets proposed, approved and launched, and where every experiment teaches the one after it.
The long-term idea is simple. Understand the market, choose the objective, and run the business from the map, with the score counted in buyers rather than clicks.
Useful first. Enjoyable as it grows. Always honest about what is live today.
If you want to argue with any of that, come and tell us. The chat on that page reaches one of us, not a support desk.
See whether our answer works on your traffic.
Paste one snippet. Give it a night.