Why we built this

Work is over. We're all gamers now.

We built TribeMap because we got sick of trying to read Google Analytics. Sick of configuring ads on Google and LinkedIn and whatever. Sick of writing blog posts that tried to be SEO-smart and didn't rank. Marketing mostly sucks because so much of the work just disappears into the void. So we said: with this AI stuff, marketing can be a game. Gamers work hard at their craft, but they enjoy it and they progress. That's what marketing should feel like in the AI age.

TribeMap comes from two people, Pablo and Pardeep, who work at the 10-year-old SaaS company Upscope, with offices in London and Miami.

Pablo was building his side project DevDeck. He knew exactly how to build the product. Marketing it? Different story.

Pardeep ran marketing across Upscope's products, and kept hitting the same walls. Ads were a money pit. Analytics were irritating. Tracing user journeys to work out who was a real buyer and who was just noise was maddening. And creating content was slow and inefficient.

So we started building the marketing game. This Phase 1 is the foundation: it tells you who's buying, where they came from, and what to do next.

After that comes the powerful part, where you click buttons and make big moves. Then there's more, but let that be a surprise.

"Make it a game we play at 2am and get told off for playing."

Why? Because being told off for playing a game at 2am, one that makes you money, is worth it.

Pablo

Product & engineering

Builds the thing. Ran headfirst into how hard it is to market a product you know is good, and decided the tooling was the problem worth solving.

Pardeep

Marketing & growth

Ran marketing across Upscope's products for years. Lived every wall TribeMap tears down: the ad money pit, the unreadable analytics, the content that vanished.

Where it's going

A business you run like a game, not a spreadsheet.

Right now it's a map. Next it runs your ads and makes your content. The dream we're building toward: you, up at 2am, playing your business like a strategy game, and getting told off for making too much money.

Come build it with us.
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