Google Analytics vs TribeMap 10 reasons you'll never open Google Analytics again.

Google Analytics counts what happened. TribeMap tells you who was serious, which marketing brought them, and what to do next. Paste one snippet and read it tomorrow morning.

$49 a month. Free for 7 days.

Privacy first

We never store IP addresses, and the script never reads what anyone types. No cross-site tracking.

How we handle data

Building SaaS since 2016

TribeMap comes from the founders of Upscope, a SaaS company in London and Miami. Its co-browsing product holds ISO 27001 and SOC 2.

Meet the founders

Paste one snippet, go to lunch

Nothing to configure. Free for 7 days, cancel anytime, and pulling the snippet stops it dead.

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Here is what TribeMap does that Google Analytics doesn't.

1

You see how many were serious, not just how many showed up

Google Analytics

Here's where your users are. 1.8K in the United States, 392 in Singapore.

TribeMap

TribeMap judges every visit as it happens and scores how serious it was. 89 of your 1,343 were serious. We put them on the map as green dots, so you can see which channel they came from.

GOOGLE ANALYTICS1,343visitors this monthWhich of them mattered? Not measured.
TRIBEMAP89serious, out of the same 1,343 DIRECT 31 of 647 REFERRAL 24 of 410 SEARCH 30 of 280 AI 4 of 6 One dot, one serious visitor. Grouped by where they came from.

2

You get a verdict, not a dataset

Google Analytics

Here are the pages they visited and the events they fired.

TribeMap

Forget reading all their events, I'll just tell you. This one was serious. This one was a tourist. This one didn't care.

GOOGLE ANALYTICSEvents page_view 3,471 session_start 3,051 first_visit 2,735 user_engagement 774 scroll 612 Now work out what any of it meant.
TRIBEMAP · VISITOR DOSSIERSERIOUSClicked free trial.Intent confirmed.VISITOR JOURNEY 1 /pricing 1m 12s 2 /about-us 54s 3 /free-trial clicked One visitor. One verdict. No reading required.

3

Channels ranked by quality, not volume

Google Analytics

Your biggest channel is Twitter. By a mile.

TribeMap

TribeMap ranks every channel and campaign by the serious people it brought, not the clicks. The Twitter campaign was a disaster. It brought 19 serious people out of 1,369. Your Reddit campaign was three times more successful.

GOOGLE ANALYTICSChannels by visitors Twitter 1,369 visitors Reddit 430 visitors Search 280 visitors LinkedIn 190 visitors Ranked by visitors. Twitter wins by a mile.
TRIBEMAPChannels by serious people Reddit 57 serious Search 30 serious LinkedIn 22 serious Twitter 19 serious Ranked by serious people. Twitter comes last.

4

Zero configuration

Google Analytics

First, set up goals, events, funnels, conversion definitions, tag manager.

TribeMap

TribeMap reads your site and works out for itself what a valuable visit looks like. Paste one snippet. Go for lunch.

GOOGLE ANALYTICS Create a property Install Tag Manager Define your events Mark the key events Build the funnels Set conversion values Choose an attribution model 7 decisions before the first answer.
TRIBEMAP<script src="code.tribemap.ai/…"async></script>Paste it once. Live in minutes.Nothing to define. It works the rest out itself.

5

TribeMap already knows what your business does

Google Analytics

The user visited several pages.

TribeMap

TribeMap crawls your site first, so it knows what every page is for before anyone lands on it. They read your careers page and your about page. They want a job, not your product.

GOOGLE ANALYTICSPages viewed /pricing 1 view /about 1 view /careers 1 view /blog/how-we-hire 1 view Four strings. No idea what any of them are for.
TRIBEMAPSCANNING YOUR SITE28 pages read · 41 things learned"Careers and the hiring blog are not buying pages."WHAT EACH PAGE NOW MEANS /pricing buying intent /about researching you /careers wants a job /blog/how-we-hire wants a job Read before anyone arrived. Now every page means something.

Five more reasons. Or just try it.

6

You get answers immediately

Google Analytics

Not enough data for statistical significance.

TribeMap

TribeMap judges visits one at a time, so it never waits for a sample size. 20 people arrived. Here's which were serious, which were maybes, which didn't care.

7

The analysis is already done

Google Analytics

Log in to find out.

TribeMap

TribeMap works through the day's visits overnight and writes up what changed. Here's your morning report, with the answers already in it.

GOOGLE ANALYTICSReports Reports snapshot Realtime overview Acquisition overview Traffic acquisition User acquisition Engagement overview Pages and screens Landing page Events Conversions Retention Demographics The answer is in one of these. Go and find it.
TRIBEMAP · THIS MORNINGSearch is carryingyou this week. Search brought 30 serious people, up from 18. Twitter brought 1,369 visits and 19 serious. Your pricing page lost 4 serious visitors. Written overnight. Waiting for you.

8

Readable in three seconds

Google Analytics

It's in one of the forty reports.

TribeMap

TribeMap puts every visitor on one map, coloured by how serious they were. See where it's green? That's where your buyers come from.

GOOGLE ANALYTICSForty reports. Every one of them grey.
The TribeMap map: traffic-source territories drawn across a city and labelled with their visitor counts, Search 5,985, Direct 4,797, Referral 605, Social 206, AI 135. Each visitor is a dot, green where they were serious, yellow where undecided, grey where they left immediately. Inside Search, the Google district is solid green; so is Direct. Social and the outer districts stay grey.

9

Bots are stripped before the numbers exist

Google Analytics

2,800 users.

TribeMap

How many were human?

Google Analytics

...Yes.

TribeMap

TribeMap identifies bots and drops them before anything is counted. Every number you see is a person.

10

TribeMap gets smarter. Google Analytics never does

Google Analytics

I have no idea what your business is, but here's some data.

TribeMap

TribeMap turns what it sees into claims about your buyers, then keeps testing them and retires the ones that stop holding. I know what your business is, I know how it's changed, and I improve every day.

GOOGLE ANALYTICS0things learned about your businessday 1day 700Day 700 knows exactly what day 1 knew.
TRIBEMAP41validated claims about your buyersday 1day 700Learns something, tests it, keeps what holds true.

10 reasons. One snippet.

$49 a month. Up to 10,000 visitors. Free for 7 days.